Grown With Care
Tea, as it was meant to be.
Goodwyn Tea was born in the tea gardens of Assam — not as a brand idea, but as a belief.
A belief that tea should taste better, treat people better, and leave things better than it found them.
What is GOODWYN?
Goodwyn is a source-first tea company.
We grow, pluck, process, and pack our tea at origin — so every cup carries the flavour of where it comes from, and the values of the people who made it.
- Not faster tea.
- Not cheaper tea.
- Just honest tea, done right.
Before there was Goodwyn, there were gardens.
Long before the Goodwyn name existed, our family lived among the tea gardens of Assam.
For generations, our grandfathers walked these estates at dawn — reading the leaf, respecting the soil, and caring deeply for the people who worked alongside them. Tea, to them, was never just a business. It was heritage, responsibility, and community.
That’s why people called us “The Tea People.”
And that’s where everything began.
The Problem We Couldn't Ignore
As we grew older, we saw what happened after the leaf left the garden.
It passed through auctions, blenders, packers, distributors, and retailers — each layer taking its share. By the time tea reached your cup, the farmer had earned the least from what they grew.
Our grandfather summed it up simply:
“The farmer grows the leaf, but earns the least.”
That truth stayed with us.
Why We Chose a Different Path?
In 2011, we made a decision.
Instead of selling our tea into a system that diluted its value, we chose to tell its story ourselves — directly, honestly, and without shortcuts.
That decision became our turning point.
That decision became Goodwyn Tea.
Why we named it Goodwyn
We named our brand Goodwyn because it stands for a Good Win — a win that belongs to everyone.
The farmer who grows it, the land that sustains it, and you who enjoy it — each plays a part in this circle of goodness. When all three thrive, we know we’ve done something right.
Because in our story, everyone wins — and when you all win, we win too.
Our Journey
Key milestones that shaped our story
Brand Launch
Goodwyn Tea was established
First Major Sale
Recieved our First Order for Corporate Gifting
First Airport Store
Opened our First Co-owned outlet at Guwahati Airport
Tea Bags
Introduced Tea Bags to Our Product Range
First Export
Made our first export to Maldives, Mauritius and Bhutan
Store Launch
Opened a store at Mumbai Aiport - Domestic Terminal
Entry into HoReCa
Secured contracts with Mariott & Radisson
New Store
Opened a new Store in Kaziranga National Forest
HoReCa Milestone
Within 1 year. we reached milestone of serving 400 Hotels
Best Seller
We sold 5 Lakh Units of our product "Call of Duty" in a year
New Stores
2 Outlets Opened at Guwahati Airport
Tea Express
Introduced F&B Lounge called Tea Express at Guwahati Airport
Hotel Milestone
Achieved milestone of serving 1000+ Hotels